In the last interview, our technology and metaphor-master, Jonas, claimed that headless content management systems are an insufficient solution. Now he has to explain himself; in this interview he tells us why headless systems need ‘Smart Heads’ and what they have to do with a user-centered design process.

Interview by Sydney Luca-Lion

illustration of woman looking into mirror, with reflection of a brain
illustration of woman looking into mirror, with reflection of a brain

In our last blog post I discussed the popularity of the headless CMS with Jonas and learned how a headless CMS becomes part of a great solution: as one of many components, each of which fulfills very specific requirements, all controlled by a comprehensive and intelligent ‘Smart Head’…


Content management systems are classic tools for publishing digital content — but they are reaching their limits: The digital landscape is becoming more and more heterogeneous (apps, tablets, Alexa, augmented reality, whatever comes next), and the demands on cross-channel content increase. New solutions are therefore flexible, innovative and… headless?

illustration of a headless superhero
illustration of a headless superhero
The headless hero

If you work with content on the Internet, you are probably familiar with content management systems (CMS) — it’s a fairly standard tool. During my work at Eyekon, however, I noticed that people kept mentioning ‘headless’ CMS. I got curious. Is headless a good thing or a bad thing? Where did…


Steve Jobs even said it back in 2007*. So, why build a website and a native app when the progressive web app can give you the best of both?

Image for post
Image for post
An interview with our “Steve Jobs”, better known as Jonas Fahrni.

It is advertised as an innovative hybrid solution between website and app — but what exactly is a Progressive Web App (PWA)? How does it differ from a native App? Is it the next big thing?

You may have already come across the term “Progressive Web App” — because it’s becoming more and more common in the digital world. If you understood each of those words separately but have no idea of the whole picture, then we’re on the same page. But I (intern, largely unversed in technology and software development) couldn’t let that slide — after all, at our…


Breaking down data silos and digitalizing communication in order to optimize the sales process for customizable products. (w/ white paper)

Customer journey and data subway illustration
Customer journey and data subway illustration

A wide range of quality products and a high degree of customization in production are what distinguishes and defines prime industry players. As development continues, business and sales teams face new challenges, and better commerce solutions are required. This is where the “Smart Sales” concept from Eyekon and the product-data specialists at Intelliact comes in.

Customization Through Digitalization

In the specialized industrial sector, the digitalization of modern manufacturing processes is already advanced, largely due to targeted investments. For example, in Switzerland where we’re located, even small product series can be produced profitably, quickly and affordably for both businesses and customers. …


The Stand-Up works as a flexible solution in dynamic working environments. Dedicating a short but structured meeting-time improves communication, team cohesion, and planning.

By Sydney Luca-Lion, UX research intern

A simple illustration of a stopwatch and figures talking.
A simple illustration of a stopwatch and figures talking.

The Missing Puzzle Piece

Effective communication is crucial in order to thrive and deliver high-quality work as an agile team. However, exchanging information can be challenging — as we, as a digital agency, have found time and again. In a dynamic agency environment, plans rarely survive more than a day, assigned tasks can change in the blink of an eye, urgent customer requests suddenly appear, tasks take longer than planned, etc.

Our project coordination and…


Do you have a user-centered approach, but no budget or time for research? Try Minimal User Experience Reserach (MUxR) and learn how to efficiently create a solid foundation for successful digital projects. (w/ templates)

By Marco Lüthi, Interaction Designer

simple illustration of man with ideas for success
simple illustration of man with ideas for success

The Research Dilemma

We make things for people, and therefore should understand these people the best we can, to make the best products we can. Even if the term “user-centered design” is now commonplace, unfortunately, all too often there are still no concrete steps taken to understand the users.

As we see it at Eyekon, the reasons for this are threefold:

  1. Why research? You…

You might recognize this problem: you have invested time, money and energy in user research but throughout the course of the of the project, you discover that nobody remembers the valuable findings. Well, here are some suggestions on how to make your UX research results more memorable and sustainable for you and your team.

By Sydney Luca-Lion, UX research intern

illustration of heads and question marks
illustration of heads and question marks

If you’re in the business of making things for people, you may have already come across the terms “human-centered design” or “user-centered design”. This essentially means keeping the end user in mind at every step of the design and development…


As a digital agency, digital tools are naturally very popular with us. But sometimes nothing beats words and pictures printed on real paper and bound between covers. Yes, I am talking about books — often still the best resource for information and inspiration.

By Sydney Luca-Lion, UX research intern

Image for post
Image for post

Inform and Inspire

So if you’re looking for an exciting and educational book, we highly recommend Branded Interactions: Creating the Digital Experience by Marco Spies. If you believe our Creative Director, Thomas, this book is nothing less than “the bible for digital experience design” — or, as one Amazon customer put it in her…

eyekon digital craft

Zurich based digital agency for innovation and design. Learn more about us: https://www.eyekon.ch // social @eyekon_lab

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